The Altiar
Imagine a home that’s more than just bricks and walls, but a canvas for your lifestyle. That’s The Altair for you. A high-rise residential building right in the heart of a handpicked neighbourhood, it promises to be the perfect setting for your finest moments. The Altair was on the hunt for something special. A brand identity that matched the warmth and grandeur of the homes they were crafting. Something that didn’t just say ‘luxury’ but whispered it into the hearts of potential homeowners.
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SCOPE OF WORK
Brand Strategy
Visual Identity
Restaurant Collaterals
Packaging
Merchandise
LOGO DEVELOPMENT
We rolled up our sleeves and got to work. It was clear that The Altair needed a visual story as unique as its vision. We decided to give it a voice that spoke of comfort, quality, and those little details that make life worth savouring.
DESIGN EXECUTION
Elegant Logo Design
We designed an elegant and luxurious logo that reflects the opulence of Four Natives Hotel Raipur and sets the tone for the guest experience.
Sophisticated Color Palette
A refined color palette was chosen to convey the elegance and premium nature of the hotel, incorporating rich and subtle tones.
Consistent Branding
We applied the new brand identity across all touchpoints, including room key designs, menu cards, room letters, key card holders, and other collaterals, ensuring a cohesive and luxurious brand presence.
The Impact
Since the rebrand, interest in The Altair has taken off. Altair’s presence feels different, it seems more personal. It wasn’t just our new logo or the warm colours. It was the way people started seeing them as a space that understood and mirrored their aspirations.
Our branding threaded Altair into the fabric of conversations, creating a brand about connection, not just construction. Now, Altair isn’t just viewed as a place to live, it’s where stories begin.
